About
Not a framework applied from the outside. A perspective built from years working inside the high-end market — from the ground up.
Who I am
I am an independent consultant who helps high-end companies review and strengthen the architecture behind their client experience programs. The work is strategic — examining how experiences are built, presented, communicated, and delivered, and identifying where they could be working harder for the brand.
I work with companies in private banking, luxury hospitality, lifestyle brands, and adjacent sectors — businesses that already offer experiences to their clients and want to make sure those experiences truly reflect the standard of their brand.
I am based in Sweden and work globally. All engagements are conducted in English, invoiced in Euros.
"The difference between a good experience program and an exceptional one is rarely the experiences themselves. It's the thinking behind how they are built, presented, and delivered."
The background
The ability to look at a company's experience program and immediately identify what is realistic, what is undercooked, and what is misaligned — that comes from having built and run these programs at the highest level. Not from a textbook.
Luxury Travel
Head of Sales & Operations at Amitylux — a boutique luxury travel operator and DMC working across Scandinavia and the UK. Private tours, tailor-made itineraries, and high-touch client management at the highest level of the market.
Five-Star Hospitality
Experience working in international five-star hotel environments — understanding what exceptional client service looks like operationally and what guests at this level genuinely expect.
Private Aviation
Background in the private aviation industry — a sector defined by absolute standards of discretion, personalisation, and flawless delivery. An environment that shapes how you think about high-net-worth client expectations.
Fine Dining
Experience in Michelin-starred environments — where every detail of the client experience is considered, from arrival to departure. A foundation for understanding how quality is communicated and felt.
How I work
Every recommendation in every audit is framed as a possibility — something that could work better, not something that must change. The team closest to the business will always know more about it than I do. My role is to provide the external perspective and the structured analysis.
I work on a small number of engagements at a time. That is deliberate. The quality of the work depends on the depth of attention given to each client.
Everything shared during an engagement is treated as strictly confidential and never discussed outside of the specific client relationship.
What this is not
Work together
Start with a brief conversation. No obligations — just a chance to see if there's something useful to explore.
Get in touch